TA DIGITAL
Analisis Tingkat Kepuasan Nasabah Tabungan Britama Pada PT BRI (Persero),Tbk ( Studi Kasus pada PT BRI (Persero) Tbk.Unit Banyumanik)
Quality of having strong ties with customer satisfaction, by the quality of put
pressure to customers for developing relations very strong with the company. Thus, company can increase customer satisfaction. Hence customer satisfaction will create customer loyalty to a company satisfaction quality.
Data obtained from observation, interview, questionnaire, and a study of the literature. In the questionnaire samples taken is a customer of the Bank BRI Unit Banyumanik. Method of processing data by using editing and coding. Testing method for data using the test validity and reliability testing, using the program spss v20. For data analysis methods used the satisfaction gap. Gap analysis is then used to describe the satisfaction rate of the value of the indicator is observed, which is the satisfaction of customer Savings products against shadow BritAma on PT Bank Rakyat Indonesia (Persero), Tbk. (case study on PT Bank Rakyat Indonesia (Persero), Tbk. Unit of Banyumanik).
From the research that has been carried out from 5 captured studied indicators 1 indicators that serve as the main options customer priority or savings product BritAma on Bank BRI Unit Banyumanik, namely assurance, then responsiveness, tangible, empathy, and reliability. While the sub indicator that has a level of compliance against the greatest client on providing services to customers quickly and on time.
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