TA DIGITAL
Analisis Pengaruh Promosi Penjualan dan Kualitas Produk terhadap Keputusan Pembelian Produk KFC Pandanaran Semarang
PT Fastfood Indonesia, Tbk was established by business groups registered on the tahun1978 and gelael as a public company since 1994. the company began franchising business by opening the first KFC restaurant in October 1979 at the melawai, Jakarta
The purpose of this final project are to determine the influence of sales promotion on purchasing decision at KFC Pandanaran Semarang
The sampling technique used in this research was purposive sampling to select the respondents. The sample of this research were 100 respondents. The methods in collecting data are interview, questionare and literature studies.
Show that the most influential independent variables on the dependent variable was a variable sales promotion (0,429), followed by the variable product quality (0,370). While f test indicated that independent variable simultaneously influence the purchasing decision significantly. Coefficient determination was 0,152, it meant that 15,2% of purchasing decision could be explained by sales promotion and product quality. Meanwhile, other part of 84,8% of purchasing decision was influenced by other variables, which were not included in this research
No other version available
Computer Science, Information & General Works 
Philosophy & Psychology 
Religion 
Social Sciences 
Language 
Pure Science 
Applied Sciences 
Art & Recreation 
Literature 
History & Geography