TA DIGITAL
Rancang Bangun Content Management System debagai Alat Promosi Divisi Marketing pada PT Televisi Semarang Indonesia
PT. Television Semarang Indonesia as the first local television company in Semarang is moved to innovate for promotion process. Relating to the products of this company which have a variety of events and advertising programs E-commerce as one of the media provides a lot of convenience both the company and potential customers. The purposes of this final project are to design marketing media to support promotional activities and expanding markets for the company that is not only for the local market, but captures the regional market as well. To design a website for PT Televisi Semarang Indonesia it is used a Content Management System as an online media publication and effective customer service center with facilities Yahoo Mesengger and Guest Book. The system development method by Tata Sutarbi is used and data are collected through interviews. The software used in designing this website is Joomla 1.6 with PHP and MySql Program database, Photoshop and Filezilla. The website is also supported by the Video player which showed a film of an advertisement that was produced and customer services are compatible with Yahoo Messenger as well as flag counter module as a potential visitor indicator of this website.
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