TA DIGITAL
Pengaruh Biaya Promosi terhadap Volume Penjualan pada Perusahaan Tahu CV Tahu Bintang Kudus
The business world today has evolved situation a more complex, more competitive, fastmoving and increasingly unpredictable situation. Domestic consumption of goods and services a variety of perceived needs grow. This is in line with the cultural influence of industrial progress in trade and international marketing activities, which can also be felt in Indonesia. The higher level of competition, so that each firm competing for consumers in order to maintain sales volumes increased by increasing the cost of competing promotional function is to captivate the hearts of the consumers so that consumers buy the product. As a result, competition among similar companies or companies that manufacture substitutes can’t be avoided anymore. Therefore, researchers will assess how much influence the cost of promotion to sales volume, especially in the CV. TAHU BINTANG KUDUS. This study are expected to know how to influence the cost of promotion to sales volume in CV.TAHU BINTANG KUDUS. The test results of the regression analysis obtained through Microsoft Office Excel 2007 calculation and manual calculations, based on the above calculation shows that the number was 4,255 t, where t is greater than t table is 2.132. The and test results tt = 4.255, whereas the t table = 2.132, it means that Ho is rejected Ha is accepted, Therefore there is a significant correlation (significant) between the cost of the campaign carried out by companies with sales volume. The results means that when the cost of promotion increased sales volume will increase. The hypothesis proved to be acceptable and the calculation of the regression equation result shows a positive number, It can be said that relations are unidirectional. It also means that any increase in promotional activity by 1 dollars the sales volume will increase by 0.008 promotional activity, or increased promotion of Rp 1000 will increase sales by 8 (eight) If the promotion cost does not exist then the volume of sales promotion activity reached only 51 927 each year.
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