TA DIGITAL
Analisis Faktor-faktor yang Memiliki Kepentingan terhadap Minat Beli Produk Air Minum dalam Kemasan (AMDK) Merek "Pelangi" pada CV. Tirta Makmur di Wilayah Ungaran Timur
Current level of business competition is getting tougher, because every company is always trying to increase market share and reach new customers as did by CV Tirta Makmur. CV Tirta Makmur is a company which moved in the field of bottled drinking water. For the drinking water market takes a person's interest in buying.
The purpose of this research is to analyze the factors that have an interest in buying interest. The factors themselves are cultural, social class, quality of product, price, location and promotion.
The samples of the research is 100 consumers of bottled drinking water. Methods of collectly data are interviews, questionnaires, and literature then processed using the validity test, reliability test, hypothesis test and factor analysis performed with SPSS v.16.
The results shows that there are five factors that have an interest in buying interest, namely culture 0.777, social class 0.767, quality of product 0.874, location 0.822 and promotion 0.804.
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