TA DIGITAL
Analisis Pengaruh Kompetensi Tenaga Penjualan terhadap Kinerja Tenaga Penjualan pada PT Nasmoco Gombel Semarang
The purpose of this study was to determine the influence of sales force competency variables, (interpersonal skills, salesmanship skills, and technical skills) on the performance of the sales force in the PT Nasmoco Gombel Semarang. The methods in collecting data were observation, literature, and questionnaires. This study used the population census. Census in this study was intended to explain the characteristics of each element of the population sales people PT Nasmoco Gombel totaling 32 people. The data were analyzed in a multiple linear regression analysis of the t-test, f-test analysis. Regression analysis showed that they had a positive influence on the performance of the sales force. While t-test showed that interpersonal skills, salesmanship skills and technical skills significantly had positive effect on the performance of the sales force. F test showed that the independent variables simultaneously influenced performance sales force significantly. Variables affecting the competency of the biggest sales of the performance of the sales force in Semarang PT Nasmoco Gombel was interpersonal skill as a point coefficients regression 0.385 when compared with variable of salesmanship skills and technical skills.
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