TA DIGITAL
Pengaruh Kualitas, Harga dan Merek terhadap Minat Beli Mobil Toyota Agya pada PT Nasmoco Majapahit untuk Wilayah Semarang Timur
There are many consideration for consumers to make purchasing decision that are brand and quality of the products. The purpose of this research to analys the influence of brand and product quality to forklift Komatsu purchasing decision at PT Bina Pertiwi.
The methods of data collection are interview and questionnaires. The tecnique of sampling was purposive sampling to select respondens. The sample of this research were 30 respondents. Analytical method used were the validity test, reliability test, multiple linear regression method, t test and F test.
The results of regression analysis indicated that they have positive influence of purchasing decision. Based on t test indicated brand and quality of the product have significant influence positively on purchasing decision. Based on F test indicated that independent variables simutaneuosly influences the purchasing decision significantly. And coeficient of determination (R2) of 0,779. This means that 77,9% of purchasing decision could be explained by variable brand and product quality, while remaining 20,1% was influenced by other variables which were not includedin this research.
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