TA DIGITAL
Persepsi Pelanggan Terhadap Kualitas After Sales Service (layanan Purna Jual) pada PT. Sun Star Motor Banyumanik-Semarang
The purposes of this final project were to identify the customer perception on the quality of after sales service at PT. Sun Star Motor Banyumanik-Semarang. The sampling technique used in this research was purposive sampling. The methods in collecting data were interview, questionnaire, observation, and literature studies. The results shows that the customer perception on the quality of after sales service on PT Sun Star Motor Banyumanik-Semarang is good because the majority of customers give positive perception on service quality of after sales service on PT Sun Star Motor Banyumanik-Semarang.
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