TA DIGITAL
Analissi pengaruh harga dan promosi terhadap volume penjualan tiket pesawat Garuda pada PT. Kaisa Rossie Tour & Travel Seamrang
The purpose of this study is to determine the effect of variable price and promotion variables on Garuda ticket sales volume in PT Kaisa Rosie Tour & Travel Semarang. Methods of data collection are observation and literature study. Secondary data used in this study is intended to determine the level of Garuda ticket sales per month for seven months. Data are to analyzed in a multiple linear regression analysis of the t-test and f-test analysis. Regression analysis showed that the price and promotion has a positive influence on sales volume. Based on t-test result prices and promotions have positive and significant impact on sales volume. With f-test, independent variables simultaneously affect sales volume significantly. The variable that affect most on sales volume is the promotion showing 0.693 when compared with the cost of the promotion. It means that promotion has bigger influence than price on sales volume.
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