TA DIGITAL
Strategi promosi PT Surveyor Indonesia (Persero) cabang Madya Semarang dalam upaya menghadapi persaingan pada pemasaran wilayah provinsi Jawa Tengah
To confront the competition to survive in any business, every company must have promotional strategies. They are important factors due to the fact that promotion can provide the information needed by consumers. The appropriate promotional strategies should be in accordance with the plan before. The purposes of this final project report are to describe and know to about the strategy and execution of promotions that are used at PT Surveyor Indonesia (Persero) Associate Semarang Branch. This research uses a qualitative approach with a descriptive type method. Data collected by literature review, documentation, observation, and interviews. The respondents of the interview are Marketing Section Head and his staff. The result of the study shows that the promotion strategy done by PT Surveyor Indonesia (Persero) Associate Semarang Branch are pull and push strategies. While the implementation of the promotions that used in the company are through personal selling, advertising (website), sales promotion, public relations with the corporate social responsibility activities and direct marketing
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