TA DIGITAL
Peran dan Strategi Humas Dalam Meningkatkan Citra Perusahan Pada PT Kereta API Indonesia (Persero) Daerah Operasi 4 Semarang
TITLE: ROLE OF PUBLIC RELATIONS AND STRATEGY TO INCREASE ITS IMAGE AT PT KERETA API INDONESIA (PERSERO) DAERAH OPERASI 4 SEMARANG
Public Relations is a bridge connecting two-way communication between a company with both internal and external stakeholders. The position of public relations in a company become one of the cornerstones of success of the company. The role of public relations as an intermediary company with the public in forming a harmonious relationship.
The purpose of public relations in a company is to form a positive image of the company through public opinion. Public opinion can be formed as public confidence in the company and establish good cooperation with the mass media, both print and electronic The method of Collecting data are observation, interviews and literature review.
The results showed that the role of public relations and strategies are needed for the survival of the company in order to achieve the company's main objectives and success of a company.
Keywords: Role, Strategy, Public Opinion, Stakeholders
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