TA DIGITAL
Pelaksanaan Program CSR Penghijauan Untuk Meningkatkan Citra Positif PT Djarum Kudus
Title: The Implementation of CSR (Corporate Social Responsibility) Greening Program to Increas The Positive Image of PT Djarum Kudus.
PT Djarum Kudus provides CSR Greening programs to the community to enhance the positive image of the corporate. By the CSR program, the company can show the concern for the community and the surrounding environment, so it occurs a harmonious relationship between the company and the community.
This research aims to investigate the implementation of CSR greening program for increasing the positive image of PT Djarum Kudus.
The method of data collection used in this final project are observation, interviews, questionnaires, and literature review.
The results of the research presented in the frequency table shows that the public strongly agree on the implementation of CSR greening program for increasing the positive image of the corporate and the respondents agree with all aspects of CSR.
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