TA DIGITAL
Pelaksanaan Marketing MIX Sebagai Upaya peningkatan Penjualan Produk Ekspor Studi Kasus Pada CV Kurnia Cirebon
Business development in the current era of globalization impact on strict business competition. This also occurs on art products. To face the competition, a company should improve the quality of their products in order to attract consumers to buy them.
The aim of this report is to determine the implementation of marketing mix carried out by CV Kurnia Cirebon in aiming target market for foreign countries.
This final project report is written descriptively method. The method of collecting data are observation, Interview and Literature Review.
The result of the research are: raw materials used by CV Kurnia are various, such as: Rattan, Banana Leaf, Water Hyacinth, Wood Furniture, iron accessories and mosaic tile. The price offered by this company may compete with similar product in foreign countries. Kind of distribution conducted by CV Kurnia is indirect distribution. This is because CV Kurnia can not reach all existing customer overseas. CV Kurnia using multiple media, such as: personal selling, advertising and sales promotion. Exhibition is a promotional media to capture consumers at most, compared to third other promotional media. The companies efforts in order to increase export product sales that is, increasing the design, adding kind of raw materials, expanding distribution channels, improving and adding existing promotion mix.
The conclusion of this report are: CV Kurnia’s products are products of high artistic value, pricing strategy used by CV Kurnia in marketing their products is Cost Plus Pricing, distribution channels used by Kurnia CV is indirect distribution channels, CV Kurnia using multiple media promotion, such as: personal selling, advertising and sales promotion.
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