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Health Social Activity dengan Tema Be Healthy, Be Active and Stay Energetic" di Keluarahan KALIPANCUR, SEMARANG"
HEALTH SOCIAL ACTIVITY WITH THE THEME “BE HEALTHY, BE ACTIVE, AND STAY ENERGETIC” IN KELURAHAN KALIPANCUR, SEMARANG
It is a project report on Health Social Activity With The theme “Be Healthy, Be Active, and Stay Energetic” in Kelurahan Kalipancur, Semarang. The realization of the project was held by Bella Karina Putri, Putri Intan Permatasari and Susi Erma Wati on Sunday, 5th April 2015 in Kelurahan Kalipancur, Semarang.
The purpose of this final project was to invite Pre-Ederly and Ederly to practice healthy life by Practicing Gym, Health Checking, Blood Donation, Health Talkshow and other activities to make Pre-Ederly and Ederly keep energetic. The project uses four methods such as marketing strategy, production strategy, human resource strategy and financial strategy. In marketing strategy there are several strategies that are used in the Health Social Activity, such as product strategy, pricing strategy, promotion strategy and place strategy. The product strategy that used in the event is by offering products in the form of services about health of Pre-Ederly and Ederly. The participants were charged for free to join the activity. It was the applied pricing strategy. Promotion strategies were a variety of promotional media such as brochures, pamphlets, banner, word of mouth and social media. The strategy of place was done by choosing the event site which was easy to access and had rooms and open space to hold indoor and outdoor activities. This project was coorperate which was supported by some companies. They were Astra Honda Motor, High Desert Indonesia, Anlene, Dettol, Kimia Farma, Palang Merah Indonesia, Kirana Katering, Bank Jateng, Indofood, Pocari Sweat, Suara Merdeka and Viva Generik. Besides those activities, here were bazaar booths (exhibition) which presented by five of those companies. This project was attended by 160 (one hundred and sixty) participants, 1 instructor from Anlene, 1 speaker from High Desert Indonesia who talked about DBD, and many medical personnels from PMI and Viva Generic. The program had four sessions they were practicing Gym, Blood Donation, Health Talkshow, and Health Checking. There were 23 (twenty three) committee members, which were appointed as the event committee including the chairman, secretary, treasurer, event team, consumption team, Equipment team and documentation Team. The profit of this event is Rp. 718.000, -
Keywords : Health Social Activity, Marketing Management, Meeting Incentive Conference Exhibition and Corporate Social Responsibility
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