TA DIGITAL

Pengaruh produk, harga dan lokasi terhadap keputusan pembelian perumahan pada PT. Properti Proyek Permata Puri Semarang

---

PT. PP (Persero) Tbk is a company doing business development in the
scope of Property and Reality such as residential, hospitality and commersial.
This research was used to analyze product, price and place effects towards
house settlement decision at Permata Puri Semarang sampling 100 respondents
with judgemental sampling technique.
The result of multiple linear regression analysis showed that regression
equation Y=14.104 + 0.332 X1 + 0.429 X2 + 0.046 X3 + e. Then, the result F test
in this research showed sign F value was 0.000

---

Fulltext

Detail Information

Series Title

-

Call Number

MP 022 ART 2015 C.1

Publisher

Semarang : Program Studi Manajemen Pemasaran POLINES., 2015

Collation

xviii, 97 hlm. : illus. ; 29 cm.

Language

Indonesia

ISBN/ISSN

MP022/15

Classification

NONE

Content Type

-

Media Type

-

Carrier Type

-

Edition

-

Subject(s)

PRODUK
HARGA
Keputusan pembelian
LOKASI

Specific Detail Info

-

Statement of Responsibility

-

Other version/related

Comments

---

You must be logged in to post a comment