TA DIGITAL
Penerapan program rating pendengar pada radio Prambors Semarang dalam upaya meningkatkan jumlah pengiklan
Radio Prambors Semarang is a broadcast media company. Business radio is a part of the business communication and business advertising. The main purpose of the business radio is selling space to advertisers, to be able to achieve that goals, Prambors Radio Semarang should be able to increase its rate. The application of the listeners rating program is an effort to increase the number of advertisers. This research aims to find out what and how the application of the listeners rating program on Radio Prambors Semarang, as well as to know the factor of proponents and constraints. This research using qualitative and descriptive methods. The method of collecting data are interview, observation and literature.
Keyword: Radio, Listeners rating program, Radio Prambors
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