TA DIGITAL
Pelaksanaan promosi Produk Ekspor Kacang Pada PT Dua Kelinci Pati
Promotion is one of important elements in marketing. With a promotion, a company can introduce its product to consumers, either potential or also permanent consumers. Whatever important and useful the product is if it is not promoted, hence consumers would not know the product. The writer only explains promotion target, purpose of promotion, strategy of promotion, and exercise of promotional mix by using website of PT DUA KELINCI Pati.
The objective of this final project report is to know firstly the promotion implementation of nuts done by PT DUA KELINCI, secondly the strategy of promotion done by the company.
This data were collected by observation, interview with promotion department, internet, and from literature study. This final report is written descriptively.
It can be concluded that firstly, promotion done by PT DUA KELINCI applies the facilities in internet such as website, Search engine and email aimed to give information about product and company profiles of PT DUA KELINCI so it can draw the consumer abroad. Secondly, the company uses Pull Strategy in that the company applies direct promotion of this product through international advertising.
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