TA DIGITAL
Strategi Public Realtions Dalam Menjaga Citra Perusahaan Pada Perum Bulog Divisi Regional Jawa Tengah
Public Relations strategy are very important in a company. It always needs positive image, because good image can help the company have a good relationship and acceptance from the customers and public in general.
Purpose of this report is to figure out Public Relations strategy, to identify public relations strategy in maintaining the company’s image. Descriptive written final report with data collections through interview and literature.
The method of collecting data was literature and interview with Public Relation at Perum BULOG of middle Division Regional in Central Java.
The result of the survey shows that the strategy of BULOG central java regional divisions in maintaining corporate image was carried out through a partnership approach by maintaining harmony in the service to all interested parties, persuasive and educative approach with community members about how to socialize poor rice. Operational strategy is done, after listening to complaints from the public about the poor rice, then BULOG in trying to improve the poor rice quality.
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