TA DIGITAL
Analisis indek kepuasan pelanggan pada PT PLN (persero) UPJ Jepara
Service firm claimed to always to give more service exceeding what expected customer , because nature of service cannot be kept, to be felt, and also groped so that quality of and quality of service very especial.
Customers are valuable assets to a company. The more customers use the sevice of the company, the higher profit the company gains. If the customers were satisfied with the service given then they would keep on buying the company products. Hence, a company should maintain and increase their customers satisfaction.
The purpose of this research are to analyze the customers satisfaction over the service quality from the dimension of tangible, reliability, responsiveness, assurance, and empathy and to know the factors that influence the customers satisfaction of service PT. PLN (PERSERO) UPJ Jepara. Data was obtained from research, interview, literature, and questioner that support in indicating and explaining object of this final report.
The customers satisfaction index is used to measure the customers satisfaction by comparing the customers expectancy to wards the percieved service. Kartesius diagram is used to find out the improvement priority. It was divided into 4 parts, quadrant A is primary priority, B is maintenance achievement, C is low priority, and D is excessive.
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