TA DIGITAL
Strategi public relations dalam kegiatan promosi pada Hotel Siliwangi Semarang
Public Relations is instrumental in creating, maintaining, and improving the image of the company and its activities through promotional activities within a company. Public Relations also helps maintain good relations with external and internal parties, so that the existence of good communication techniques to maintain and seek to improve consumer target market through proper promotion activities.
The purpose of the writing of this Final Project is to determine the role of public relations duties, to find out promotional strategies in the Hotel Siliwangi Semarang and Semarang Hotels Siliwangi promotional activities with the aim to gain profits and increasing sales volume, while the other objectives of the implementation of promotional activities undertaken by Hotel Siliwangi Semarang is told, persuade, remind and modify behavior.
This data takes from an interview with the Public Relations Hotel Siliwangi Semarang and the data used is diskriptif.
Strategies used to promote hotels in Semarang Siliwangi is interesting strategy (Pull Strategy).
With a reason to retain existing customers and attract potential new customers.
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