TA DIGITAL
Strategi distribusi sebagai usaha meningkatkan volume penjualan pada PT Pepsi Cola Indobeverages Ungaran
PT Pepsi Cola Indobeverages Ungaran use the level of distribution line of inderect distibution i.e taking use of agent; from agents to retailers and being continued to final consumers. It is because of the density levels which are different in each marketing area. The considered factors in selecting the distribution line of soft drink are market,product,agent and company. To reach the optimal sales volume, a company must pay attention to the implementation of marketing mix,i.e. distribution.
The main purpose of this report is recognize the strategy distribusi line and the considered factors of selecting the distribution line.
The methods of collecting data are by doing observation, interview and literatur. The methods of writing this final report is descriptive method.
The result of this study shows that the table distribution channel influenced to increase sales volume.
It is concluded that their distribution line conducted by PT Pepsi Cola Indobeverages is from agents to retailers and being continued to final consumer.
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