TA DIGITAL
Persepsi konsumen terhadap kualitas pelayanan UD Budi Jaya selaku pengecer accu Yocoma
In the globalization era, every company must give the good quality service to consumer. Service quality is an important factor in a company. It causes every company must give good service in order to consumers feel interested to buy product of the company. UD. Budi Jaya is one of many company, which have argument that service quality is important for them.
The purpose of this research was to identify consumer’s perception toward service quality of UD. Budi Jaya.
The data in this final project were quantitative and qualitative data, which were obtained from primary and secondary sources. The data were collected by observation, interviews, literature study and distributing questionnaires to 84 respondents. The analysis method used in this research were frequency table and mean.
The result of survey to consumer showed that most of them say “good service” to service quality in UD. Budi Jaya, but for tangible variable, many consumers stated that it was bad.
According to the result of analysis, it was concluded that UD Budi Jaya has to in prove service quality especially for tangible variable.
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