TA DIGITAL
Peran departemen research and development dalam pengembangan produk guna meningkatkan omzet penjualan pada PT. Suara Merdeka Press
Research and development department that handle of products to make the consumers always satisfied and easy to read Suara Merdeka dailynews. The purpose of the research is describing the role of research and development department, learning on changing face/layout as part of Product Development at PT. Suara Merdeka Press Semarang. The main reason of product development is to increase the sales of Suara Merdeka Newspaper. The role of research and development departement in product development in changing layout is to evaluate the product and to give suggests about simplify groups of news and the technic by redaction.
The Method of collecting the data used in this research is to interview and to observe. the types of data are qualitative and quantitative. And source of data is primary sources and secondary sources.
The results of this study in the role of research and development department of PT. Suara Merdeka Press Semarang in product development is to changes layout of Suara Merdeka newspapers is good, because its can increase the selling of newspapers in the period of February until April 2010.
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