TA DIGITAL
Pelaksanaan distribusi dan promosi produk kaos kaki pada UD Persada Ungaran
Distribution and promotion is variable marketing mix which many companies use it as marketing stategy to attain the aim companies. By doing distribution can sell market of this produt. And than activity promotion can be able to increase the sales of product to fulfill the sales target. UD Persada is one of sock a producer at located in Ungaran.
The purpose of this final report is to find out the implementation of distribution and promotion of sock product in UD Persada. Data that are collected by observation, interviews and literature studies. And the writing method is descriptive.
Distribution of product UD Persada uses two distribution strategy, they are direct and indirect distribution channel. Direct distribution channel doesn’t use middleman, while indirect distribution channel uses two middleman, they are grocier and retailer. An except that the promotion activity in UD Persada which used two variable promotional mix, advertising and sales promotion. The media to promotion are Brochure, Radio, ID card, Billboard and Banner. And the sales promotion are discount, sales commerce and exhibition.
From the discussion about it can be concluded that distribution and promotion strategy UD Persada was good enough. But it is recommended that coupon and exhibition as the promotion activity to improve sales of product and to fulfill sales target the company.
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