TA DIGITAL
Peran Pameran Sebagai Alternatif Media Dalam Kegiatan Promosi Pada PT Harpindo Jaya Cabang Majapahit Semarang
A company will always work hard to increase their sales volume. In selling the products, every company needs a good marketing strategy. In order to improve the level of sales, the company applies shoulder promotional mix consisting of advertising, publicity, personal selling and sales promotion.
The purposes of this report were to describe the process of handling the exhibition as alternative media in sales promotion activities and to find out the exhibition to promote their products by Yamaha brand motorcycles at Harpindo Jaya Majapahit Semarang branch. The product marketed by Harpindo Jaya Majapahit Semarang branch is motorcycle, so the role of the exhibition is very helpful in introducing the product to consumers because the consumers can see, touch and evaluate the product directly.
It can be concluded that this exhibition is the most appropriate media from the sales promotion by Yamaha Harpindo Jaya Majapahit Semarang Branch.
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