TA DIGITAL
Analisis Pengaruh Produk Asuransi Mitra Beasiswa Terhadap Keputusan Pembelian Pada AJB Bumiputera 1912 Kantor Cabang Candi Semarang
Analysis of influence of insurance products partners in scholarship toward purchasing decision to know of any influence or not on bumiputera products toward insurance purchasing decisions on AJB Bumuputera 1912 Branch Candi Semarang
The main purpose of this study is to determine the effect of insurance products partner of scholarships to the purchasing decision at AJB Bumiputera 1912 Branch Candi in Semarang.
Data collection methods are interviews, literature review and disseminate the questionnaire to the 50 consumer AJB Bumiputera 1912 Branch Candi in Semarang.
Results of simple linear regression is Y = 5584 + 0337 X.This means that the insurance product partners scholarships positive influence on purchase decisions at AJB Bumiputera 1912 Branch Candi in Semarang.Then, from t test analysis showed that t for 2479, bigger than t tables 2.017 using two-sided test at 5%.This indicates that Ho is rejected, there is the influence of scholarship partner insurance products to the purchasing decision at 1912 Branch Temple in Semarang.
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