TA DIGITAL
Kegiatan Personal Selling pada PT Nasmoco cabang Majapahit Semarang
Personal selling helps and persuades prospective consumers to buy goods and service or to measure specific idea using oral communication.
The purpose of this research is to find out the stages of personal selling process and the obstacle of personal selling at PT. Nasmoco Cabang Majapahit Semarang.
The method of collecting data were interviewing branch manager and sales person of PT. Nasmoco Cabang Majapahit Semarang, and literature review. Then, the result of interview was described in this final project report.
The result of the research shows that personal selling activity done by PT. Nasmoco Cabang Majapahit Semarang is divided into two stages, active and passive personal selling by means of preparations and realization.
Phenomenological method was done by salesman PT. Nasmoco Cabang Majapahit Semarang with AIDAS method, that is attention, interest, desire, action, and satisfaction while the obstacle of personal selling at PT. Nasmoco Cabang Majapahit Semarang is the competitior and the candidate of consumer it self.
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