TA DIGITAL
Analisis Pengaruh Kualitas Pelayanan Terhadap Loyalitas Pelanggan Pada PT Asuransi Jiwasraya (Persero) Semarang Timur Branch Office
Service is a fufilling process through the other people activities directly. The service’s activities have an important roles to fufill the costumer’s needs. The purpose of this report is to analyze the influence of service quality to customer loyalty at PT Asuransi Jiwasraya (Persero) Semarang Timur Branch office. The data were procssed by linear regression. It was done to analyze the influence of independent variable to depentdent variable.
Regression analysis was used to analyze whether there are any influence of service to customer loyalty . The value of linear regresion was calculated by statisical program social scienc (SPSS.11.5 for windows). The result of coefficient determination showed that the service insurance didn’t influence significantly to customer loyalty. It is recommend that PT Asuransi Jiwasraya (Persero) Semarang Timur Branch Office Should improve service quality.
No other version available
Computer Science, Information & General Works 
Philosophy & Psychology 
Religion 
Social Sciences 
Language 
Pure Science 
Applied Sciences 
Art & Recreation 
Literature 
History & Geography