TA DIGITAL
Peran Pelayanan Pelanggan (Customer Service) dalam Menangani Keluhan Pada CV Lintang Sakti Semarang
In response to development of service marketing recently, customer service take an important role for the company. The most important role of office customer service is to build a good image for the company. Customer service has to be smart in serving the internal management”s interest. If a complaint the customer is not handled soon, so it will be a negative energy for the image and creadibility of the company.
The purposes of this final project are to describe the roles of customer service in handing the customer complaint and give advice about the procedure of how to handle the complaint well without making the customer disappointed at CV. Lintang Sakti Semarang.
The method of collecting data was observation and interview and this final project was written descriptively.
The function of customer service at CV. Lintang Sakti Semarang are to answer the question from the customer, handle the complaint, to develop good company’s image, to manage relationship with customer and give service to the customer. The interview with customer service stated that the service given is good, but the observation shows that the services are not good because there is no procedure in handling the complaint formally.
The conclusion of this final project report is the service given by customer service that CV. Lintang Sakti Semarang is not good enough, it could be seen from the way in handling and the media used to deliver the complaint.
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