TA DIGITAL
Analisis Hubungan Lokasi, Layout, Display Toko Dengan Minat Beli Konsumen Pada Pasaraya Sri Ratu Pemuda Semarang
Pasaraya Sri Ratu Pemuda Semarang is a retailer company. It sells the products to the customer directly. To make them interested in the product Pasaraya Sri Ratu Pemuda Semarang gives some facilities such as location, layout and display.
The objective of this research is to analyze the correlation between location, layout and display to customers buying interest and to identify the correlation degrees of location, layout and display to customers buying interest.
The methods of collecting data are observation, interview, questionnaires and literature review. The data were collected from 100 respondents. The methods of writing in this research are descriptive and expotition methods. The data are analyzed using chi-square formula and coefficient contingency.
The result of analysis using chi-square formula shows that correlation of location and buying interest is 11.947 which is higher than that of table that is 11.143, the correlation between layout and buying interest is 13.150 higher than that table 11.143 and the correlation of display and buying interest is 21.965 higher than that table 11.143. It is concluded that there are correlation between location, layout and display which are higher than shown in the table. It is known that display has the highest correlation to customers buying interest, the correlation is strong enough.
And than followed by layout in the second position and in the last is location.
No other version available
Computer Science, Information & General Works 
Philosophy & Psychology 
Religion 
Social Sciences 
Language 
Pure Science 
Applied Sciences 
Art & Recreation 
Literature 
History & Geography