The objective of this final project is to determine the influence of brand extension and product quality on consumers’ buying decision Antimo Eucalyptus Oil (Case Study in Promotion Event of PT. Phapros, Tbk Semarang Branch). The method for doing the research is regression analysis. The method used in the research is multiple liniear regression analysis. The sampling technique used in this s…
PT Indonesia Comnets Plus Founded on October 3, 2000, PT Indonesia Comnets Plus (ICON +) focuses on providing networking, services, and telecommunications content, specifically to support the technology and information systems to PT PLN (Persero) and the public. Therefore, the Company entered into various featured services such as Clear Channel, Multi Protocol Label Switching (MPLS), broadband …
Every company will face tight competition with other companies. One of the best efforts to keep and get customers is by managing service quality, product quallity and word of mouth. The objectives of this research is to analyze how far the influence of service quality and product quality on interest to choose (WOM) tourist bus PO. Nugroho Semarang. The object in this research is passenger…
This research is done to analyze the factors that have influences toward consumers in the making of purchasing decisions. The independent variables of this research consist of Price (X1), Product’s attribute (X2), and Brand Image (X3). The dependent variable is the purchasing decision of buying Telkom Bostoko in Semarang. The objective of this final project is to determine the influence …
getting first rank, market share of Samsung decreased. The Purpose of the research were to find out the influence of life style and product’s attributes on purchasing decision of Smartphone Samsung Galaxy in Semarang City. The methods of Collecting data used in this reseach were questionnaire, and literature studies. The analysis the research was done trough regression, especially multip…
A Competition taking place in the telecommunications service industry makes several telecommunications services providers need to understand the needs and wants of its customers. Companies must be ready to face the competition and drastically change the pattern of corporate strategy and product marketing strategies. This competition requires every company to enhance creativity and developing th…
The Purpose of the research are to find out the effect of product quality and service quality on customers’ satisfaction toward prepaid electricity in PT PLN (Persero) Kudus Region. The methods of Collecting data used in this reseach were interview, questionnaire, and literature studies. The analysis for doing the research is regression, especially multiple liniear regression analysis. The sa…
The purpose of this study was to analyze the influence of promotion and quality product on purchasing decision on products Indihome Telkom Indonesian in Semarang city. The population in this research is the consumer Indihome in Semarang city. The sample is taken from 100 respondents with the Non-Probability Sampling. The analysis of this research uses validities and reliabilities test, Multipl…
THE INFLUENCE OF PRODUCT QUALITY AND PRICE ON CUSTOMER SATISFACTION TELKOM WIFI CORNER PT.Telekomunikasi Indonesia is one of the leading information technology and communication companies in Indonesia. It is always consistent in keep of quality, that is supply internet service product which has good quality and can satisfy of customers. One of product is Wifi Corner, the internet service which…
THE INFLUENCES OF PRODUCT QUALITY AND DISTRIBUTION QUALITY ON THE CUSTOMERS LOYALTY THROUGH CUSTOMERS SATISFACTION OF SUARA MERDEKA NEWS PAPER IN BLORA MARKETING AREA, CENTRAL JAVA. The purpose of this final project are to identify the influences of product quality and distribution quality on customers satisfaction, to identify the most influential variable, and to identify the influence of s…
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