The purposes of this study were to identify the influence of the product quality, price, and advertisement in purchasing decisions and to find out the most dominant factors in purchasing decisions of Honda New Megapro at Banyumanik District Society. The sampling technique used in this research was purposive sampling. The methods in collecting data were interview, questionnaire, and literature…
The objective of this research is finding the clearer description of the aplied strategy of improving furniture exported product quality and the problem existing in the company. This research is written descriptively, and the data were collected by conducting interviews with the production employees. The result of this research shows that aplied strategy of improving product quality is charac…
Penelitian ini bertujuan untuk menganalisis pengaruh kualitas produk dan kualitas pelayanan terhadap kepuasan dan loyalitas nasabah tabungan iB Hasanah pada PT Bank BNI Syariah Kantor Cabang Semarang. Data yang digunakan adalah data primer yang dikumpulkan menggunakan kuesioner. Populasinya adalah seluruh nasabah tabungan Bank BNI Syariah Kantor Cabang Semarang, sedangkan jumlah sampel yang …
The primary purpose of this final project is to identify the effect of product quality and price on purchase decision Toyota Agya on PT Nasmoco Pemuda Semarang. The sample used in this research is 80 respondents in PT Nasmoco Pemuda Semarang and sample was selected based on non probability sampling. The statistical analysis used was multiple linear regression method, test reliability, test vali…
Penelitian ini bertujuan untuk menguji signifikansi pengaruh Kualitas Produk, Harga dan Promosi terhadap Keputusan Pembelian produk Prudential Assurance Account Unit Link pada kantor Agency PRUfuture Semarang baik secara parsial maupun simultan. Populasi dalam penelitian ini adalah nasabah produk prudential assurance account unit link pada kantor Agency PRUfuture Semarang. Teknik pengam…
The primary purpose of this final project is to identify the effect of price and quality product on purchase decision Suara Merdeka News Paper Semarang. The sample used in this research is 100 respondents in the Kecamatan Banyumanik and sample was selected based on purposive sampling. The statistical analysis used was multiple linear regression method, test reliability, test validity, F test, a…
The objective of this final report was to find out the influence of promotion, affordability price and quality of product on the product purchasing decision of minute maid pulpy in Semarang Region. Questionnaires, and literature studies were the instruments used to collect data. Questionnaires were distributed to 100 respondents. Multiple linear regression coefficient was used to analyze the d…
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