The purpose of the study was to find out fully and clearly about the marketing strategy adopted by PT Traktor Nusantara Semarang branch to increase volume sales for the product of Toyota forklift. The method of collecting the data were interview, observation and literature studies. The data collected were primary and secondary. This type of the research was discriptive qualitative that gave des…
Penelitian ini bertujuan untuk menganalisis signifikansi pengaruh dimensi customer relationship marketing yang terdiri dari variabel-variabel trust, communication, commitment, dan conflict handling terhadap customer retention pada PT Bank Muamalat Indonesia Cabang Semarang baik secara simultan maupun parsial. Populasi dalam penelitian ini adalah seluruh nasabah tabungan pada PT Bank Muama…
This research is aimed to know the influence of firm, relationships, marketing strategy, environment on export performance in the city of Pekalongan batik industry. The methods of data collection are interview and questionnair completion. The sample of this research were 30 respondents and analytical method used were the validity test, reliability test, multiple linear regression method,class…
PT. Aneka Ilmu Putra is a company that manufactures and publish several books to the needs of students. Currently, PT. Aneka Ilmu Putra still users conventional marketing method that is through direct selling that has limited range. The purpose of this Final Project is to design website as development of internet marketing and media publicity online at PT. Aneka Ilmu Putra of Semarang City. Thi…
Catering service becomes a necessity for some people who have a celebration for their important events that presents many people. Catering provides food, decor, equipment, and service to customers who have a celebration. One of the catering in Semarang is Kirana Catering, which was founded in 2005. Kirana Catering as one of new product service tries to become more popular and recommended. …
getting first rank, market share of Samsung decreased. The Purpose of the research were to find out the influence of life style and product’s attributes on purchasing decision of Smartphone Samsung Galaxy in Semarang City. The methods of Collecting data used in this reseach were questionnaire, and literature studies. The analysis the research was done trough regression, especially multip…
Batik Tenun Asritex is a company engaged in Batik Tenun shirt and blouse , is located in the town of Pekalongan, precisely at Jl Karya Bakti V/24. It has two types namely Woven fabrics Rang - Rang and Ethnic Fabrics . The purpose of the project is to build a website as a means of marketing global to introduce products on a Batik Tenun Asritex, as a form of market expansion. This website ha…
The influence of product, price and location toward the consumers buying interest in Rasamalatraditional market Banyumanik Semarang The market was resulted from the desire of some people to obtain their needs. The existence of traditional markets in Indonesia over the yearswas eroded by the spread of the modern market. Clean, fixed price, a comfortable place, qualified products and good zoning…
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