The objective of this final report was to find out the influence of promotion, affordability price and quality of product on the product purchasing decision of minute maid pulpy in Semarang Region. Questionnaires, and literature studies were the instruments used to collect data. Questionnaires were distributed to 100 respondents. Multiple linear regression coefficient was used to analyze the d…
Penelitian ini bertujuan untuk menjelaskan pengaruh marketing mix yang terdiri dari produk, harga, promosi, tempat, orang, proses dan bukti fisik terhadap pengambilan keputusan nasabah menabung pada PT. BPR Kusuma Sumbing Kantor Cabang Sukorejo Kendal. Penelitian ini menggunakan data primer dari hasil kuesioner. Populasi penelitian ini adalah seluruh nasabah tabungan sampai bulan Desember tahu…
Brand equity is one of many important aspects in sales. In facing with high competition of business, a company requires marketing strategy to win the competitions. In order to make a good strategy a company should know the level of brand equity of its product on customers mindset. Moreover, if the company has been on declining sales it should be handled soon to increase the sales. Purimas 3 Ca…
The objective of this final report is to know influence of the implementation of performance management system (PMS) to employee’s performance at Perum Perhutani Divisi Regional Jawa Tengah. Observations, interviews, questionnaires, and literature studies are the instruments used to collect data. Questionnaires were distributed to 57 employees as respondents. The analysis…
Penelitian ini dilakukan untuk mengetahui pengaruh periklanan, promosi penjualan, dan personal selling terhadap keputusan nasabah menabung di PT. Bank Tabungan Negara (Persero), Tbk KCP Ungaran. Populasi dalam penelitian ini adalah nasabah tabungan BTN KCP Ungaran. Teknik pengambilan sampel dilakukan dengan simple random sampling dengan mengumpulkan sampel sebanyak 100 respond…
Many products of newspaper in the community has resulted in a tight competition on this kind of business. As the result, every company in this business is demanded to apply the right strategy in order to retain the existing customers, as has been performed by the Suara Merdeka Press as a company that has been engaged in the printing mass media business in Central Java since 1950. …
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