Positioning is absolutely needed for a product to win the competition. The positioning could be built by creating a good image so that the market target has the good perception of the product. PT Yamaha Motor Kencana Indonesia together with PT Harpindo Jaya Branch MH Thamrin Semarang as Yamaha motorcycle dealer realize that the good image of Yamaha Vega ZR motorcycle is very important. The effo…
Information technology is always related to globalization because it enables the information to reach all over the world in real time basis. Computer represent one of technology which is able to process information automatically according to the instruction given. CV Faturrahman Semarang is a company engaged in the field of production and sales of frame and calligraphy. The data saving process …
The export-import activities are supported by the payment system. In international trade, the choice of the system of payment should be made selectively. Mistakes in choosing the payment system will jeopardize the exportimport activities and can lead some losses in the company. The payment system in international trade are: advance payment, opens account, draft collection, consignment, letter o…
Along with the development of the business era, the number of mini markets and supermarkets directly or not directly threaten the existence of traditional markets in the region, so the market conditions at the moment should adapt to mechanism and development that have already entered the era of the new competition with market to satisfy customers / visitors. In addition, the prices at mini mar…
Price is one of the factors that can affect the volume of sales that may increase or decrease. With the reasonable price, it will attract more costumers to buy and finally will increase sales volume. The objective of this research is to analyze significancy the influence of price changes on sales volume at CV. Golden Teak Garden Semarang. This study used data with the secundery method of using…
In the globalization era, retailer is not only considers store image as urgent factor to get consumers. Minimarket Setia Pati is one of retailer which also pay attention store image as a competitive excellence. The aim of this final project writing was to know the relationship between store image (merchandise, price, service, shop physical and atmosphere) with consumer buy interest at Minimar…
In the current era of globalization, both government institutions and companies in private sector are required to work harder in achieving the objective. The situation in many areas competition is very tight, the role of the quality control of products in the company will be the greater than ever to ensure the development of the company. The purposes in writing this final report were to find o…
Companies in Indonesia today shows a very rapid growth, they race each other to achieve, in a company / organization needs to specific the existence of an institution that is able to run Public Relations. The existence of public relations as a useful mediator between the interests of the company with the public. This cooperation involves internal and external relationships. Relationship with th…
Communication is a very important factor in every aspect of life; internal communication is a process of sending information in a organization. The purpose of this final project is to determine the role of internal communication in motivating employee of marketing department at PT Suara Merdeka Press Semarang City. This final project uses descriptive method gained by interview, literature study…
Customers are valuable asset to a company. The more customers use the service of the company, the more profit the company could gain. If the customers are satisfied with the service given then they would keep on buying the product or service from the company. Hence, a company should maintain and enhance the customers satisfaction. The purpose of this research is to identify what the customers …