Quality is basic factor that influences customer’s choice in purchasing product and service, especially in dinning chair product. Maitland Smith Indonesia is a company that produces many furnitures, especially chair product like dinning chair. There are many other products produced by Maitland Smith Indonesia. In order to improve quality of their products, Maitland Smith Indonesia is alway…
The purposes of this study were to know consumer profiles and to know influence of brand awareness, brand association, perceived quality, and brand loyalty of the decision to use the services provided by Patra Semarang Convention Hotel. The methods of this study were questionnaire and interview. The method of analysis was regression. The result of regression analysis was Y = -0.327 + 0.280X1…
Company Marketing strategy include four elements there are product, price, promotion, and place. Besides that product quality variables also affect consumers in making purchasing decisions. The purpose of this research is to find out the influence of quality of products and prices to consumer purchasing decisions at the food stall "Mas Pur 2" in Tembalang. This research used multiple lin…
The study was conducted to determine the performance of marketing students of Semarang State Polytechnic in runing their business. The study was evaluating the influence of product quality, the effectiveness of promotional campaign and selling skills of marketing students in Semarang State Polytechnic. Data collection used judgment sampling technique taking 50 respondents of Semaran…
Competition in today's business is very tight as well as fast food restaurants, fast food restaurant entrepreneur should be able to provide good service to customers and be able to provide a quality menu with prices in accordance with the product being sold The purpose of this study were to know the influence of product quality and price to Ice Cream in a Purchase Decision Mc Donalds Ciputra…
The purpose of this study is to determine the effect of discipline on the productivity of employees in the CV ANEKA ILMU SEMARANG. The methods used to collect data are interviews, observation, library study and the questionnaire complition. The analysis method used is the simple regression analysis. Organization productivity is affected by many factors, one of which is a …
One way to determine the purchase decision to products offered is by analyzing consumers’ responses. It should be further investigated with respect to the purchase decision of consumers in purchasing products. The objective of this study was to determine the perceptions of consumers who have used fans as the products of PT Maspion Group on price and products quality. This study was a descrip…
This research was conducted to determine the purchasing decision on the PT. Yamaha Mataram Sakti. This research exemind the influence of quality's product, price, and advertising on the purchasing decision of Yamaha Mio motorcylce brands in the PT. Yamaha Mataram Sakti Semarang. The Sampling technique used is purpossive. It takes 75 respondents, all of them are the users of Yamaha Mi…
The rapid economic growth makes company has inovation for their products especially in communication technology so does the celluler card like Simpati from Telkomsel Company. The purpose of this study was to analyze the influence of brand image dan product quality on customers’ decision making on buying simpati celluler card. This research used a non probability sampling, it used accidential …
The purposes of this study were to find out the causes of defective product, the obstacles encountered in quality control activities and to learn how to overcome obstacles encountered in quality control activities at PT Artanis Pratama Jaya Semarang. The methods of collecting the data were interview, observation and literature study. Sources of the data obtained from primary data and seconda…
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