A brand is name or symbol used to identify the source of a product or service. The brand can add significant value when it is well recognised and has positive associations in the mind of the customer. The concept is referred to as brand equity. Brand equity is an intangible asset that depends on associations made by the customer. The stronger brand equity will give much profit for the company. …
Job Performance is the work related activities expected of an employee or organization and how well those activities were executed. Job Performance is about quantity or quality of output, or against multiple criterion dimensions. See employee evaluation, job criterion, performance review. Effectiveness of job related behaviour as measured against a specific criterion of success. The purpos…
A distribution channel is the chain of individuals and organizations involved in getting a product or service from the producer to the consumer. Distribution channels are also known as marketing channels or marketing distribution channels. The purpose of this final report is to find how the procedure becomes supplier at PT Sinar Sosro products in Eastern Semarang sales office. Data …
Customer complaint handling is one of the company's strategy to maintain and to establish good relations with customers. If the customer complaint is resolved then customer satisfaction will be achieved. The purposes of the study are analysing the influence of service quality which variables consist of tangible, reliability, responsiveness, assurance, and emphaty to the customer complaint ha…
There are many consideration for consumers to make purchasing decision that are brand and quality of the products. The purpose of this research to analys the influence of brand and product quality to forklift Komatsu purchasing decision at PT Bina Pertiwi. The methods of data collection are interview and questionnaires. The tecnique of sampling was purposive sampling to select respondens. T…
The primary purposes of this final project are to identify the influence of Services Quality, promotion, and price on purchasing decisions umrah package at PT Kaisa Rossie tour & travel Semarang. The sampling technique used in this study is purposive sampling. The methods in collecting data were interview, questionnaire, and literature review. The analysis method was multiple linier regressio…
“UENAK TENAN” show is a cooking television program which was produced by Kompas TV Semarang. This program is very different from another cooking program. Because it shows how to make an Indonesian traditional food. The purposes of the research is to analyze the influence of the “UENAK TENAN” show that consists of cognitive, affective and conative variables to the cooking interest of …
Salesperson’s performance is a kind of sales evaluation about their effort and their achievement. It is important for the company to study this action in order to investigate the level of their salesperson’s performance. The purpose of this research is to investigate the outlet owner’s perception about salesperson’s performance of PT. Coca Cola Bottling Indonesia- Central Java in the…
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