On January 1, 2014 PT Sirkulasi Kompas Gramedia (SKG) set a new price increase and it made decrease of sales at retailers. It should be evaluated to determine the state of the market sales and to obtain factual data. The purposes of this research are to know retailers’ responses from price and purchasing decisions variable, to evaluate the results of sales volume before and after the price i…
In the process of sales, one of the problems is returned product. PT Sinar Sosro is the first company in Indonesia and in the world that produces ready to drink tea beverage products in bottles, PET (plastic bottle), and tetra pack.The purposes of this study are to describe the factors causing returned PET product, how to handle returned PET product, and the documents related to the handling. T…