This final project is designed to fulfill a need of designing the new website with a new layout to improve the old website. Business Administration is one of five departments in Semarang State Polytechnic. Currently, Business Administration Department uses manual method to share their company profile, announcement, and information. This department is not independently promoted. This final proj…
The main objective of this research are to determine respondents perceptions of product quality, prices and promotions, how to interest a customer savings BTN Juara, how much influence product quality, prices and the promotion of the interest to customer savings BTN Juara and then factors dominant influence on a borrower savings BTN Juara. The sampling technique used in this research is accide…
Max MX Shop is a company engaged in the sale of equipment motocros and enduro racing. Products provided include security equipment. racing parts, apparel, fashion accessories for motocross fans and other supporters. This ultimate goal is to build a website as a marketing tool to introduce product information on MAX Mx Shop, as a form of market expansion. This research method is the develo…
PT Rakida Surya Mandiri is a contractor services company that often participation the procurement auctions. Auction strategy is a very important factor for the company to win the auction contractor procurement of goods and services, for the viability of the company. Objectives of this final project are to describe the tender process and the strategy that adopted by PT Rakida Sury…
This study is about how the influence of the brand awareness and brand image on brand equity at PT Telekomunikasi Indonesia, Tbk Divre IV Jateng dan DIY. The purpose of this study is to analyze the influence of brand awareness and brand image on purchasing decision of Speedy. Methods of collecting data are questionnaire, observation and literature. The sources of data used in this study are …
The purposes of this Final Project were to know the strategy application of distribution channels, knowing the basic considerations of the use of the strategy application of distribution channel, and knowing the parties involved in the distribution channel. This descriptive study describe the application strategy of distribution channel in PT Pertamina (Persero) Sales Region IV Jateng & DIY,…
The rapid development of MICE industry makes many hotels in Indonesia especially in Semarang offer complete and various MICE facilities. It causes the competition among hotels in Semarang. Thus, Patra Jasa Semarang Convention Hotel makes some strategies in order to face their competitors. This research is aimed to know the strategies applied by Patra Jasa Semarang Convention Hotel in facing the…
The primary purposes of this final project are to identify the influence of location, merchandise, pricing, promotion and advertisement, store environment and retail service to purchase decision. The methods in collecting data were interview, distributing questionnaires to 100 responden, and literature study. The result of t test from the analysis indicated t count location = 0,231, pricing=…
Penelitian ini bertujuan untuk menganalisis pengaruh variabel periklanan, promosi penjualan, hubungan masyarakat, penjualan pribadi dan pemasaran langsung terhadap minat menabung kembali pada Bank Tabungan Negara Kantor Cabang Syariah Semarang. Populasi dalam penelitian ini adalah seluruh nasabah tabungan pada Bank Tabungan Negara Kantor Cabang Syariah Semarang. Teknik pengambilan sampel yan…
Penelitian ini bertujuan untuk menganalisis signifikansi pengaruh Komunikasi pemasaran terpadu yang terdiri dari periklanan, promosi penjualan, penjualan pribadi, dan hubungan masyarakat terhadap keputusan menabung dengan ekuitas merek sebagai variabel intervening pada PT Bank Syariah Mandiri KCP Ahmad Yani Semarang. Data yang digunakan dalam penelitian ini adalah data primer. Teknik pengamb…
Computer Science, Information & General Works 
Philosophy & Psychology 
Religion 
Social Sciences 
Language 
Pure Science 
Applied Sciences 
Art & Recreation 
Literature 
History & Geography