People in modern era make benefits from many discoveries and inventions of technology that have tremendous progress in all sectors. The need of information, recently, represents how important internet is, because it makes possible for us to communicate each other. As information media and source which are not limited, internet can submit information to all people who require it for interactive …
The bargaining power of customers are increasing due to the tight competition in the marketplace in which there are a lot of companies offering the same or even better quality of products and service to fulfill the demand. To overcome this situation, a company needs to establish a strategy that focuses on maintaining the relationship with its customers rather than attracts new customers. Theref…
Business development in the current era of globalization impact on strict business competition. This also occurs on art products. To face the competition, a company should improve the quality of their products in order to attract consumers to buy them. The aim of this report is to determine the implementation of marketing mix carried out by CV Kurnia Cirebon in aiming target market f…
Analysis of influence of insurance products partners in scholarship toward purchasing decision to know of any influence or not on bumiputera products toward insurance purchasing decisions on AJB Bumuputera 1912 Branch Candi Semarang The main purpose of this study is to determine the effect of insurance products partner of scholarships to the purchasing decision at AJB Bumiputera 1912 Branch C…
The Purposes of this research were to know the influence of marketing mix variables (product, price, place, promotion) toward customer’s buying in Pasaraya Sri Ratu Pemuda Semarang, and to know the biggest variable of marketing mix toward customers’ buying of Pasaraya Sri Ratu Pemuda Semarang. The data were colected by interviews, literature studies, questionnaires and observatio…
The purpuses of this research were to identify the promotion activities, to identify sales volume from the years of 2005 until the years of 2009, and to analyze the influence of promotion cost to the sales volume at Hotel Bandungan Indah. The data used in the final report were primary and secondary data. The data were collected by observation, interviews, and literature studies. This rep…
A company will always work hard to increase their sales volume. In selling the products, every company needs a good marketing strategy. In order to improve the level of sales, the company applies shoulder promotional mix consisting of advertising, publicity, personal selling and sales promotion. The purposes of this report were to describe the process of handling the exhibition a…
The primary purpose of the research is to find out the influence of advertising and personal selling toward the decision of purchasing Toyota Car at PT. Nasmoco Majapahit Semarang. The method in collecting data was interview, literature review and distributing questionnaires to 50 consumers Toyota Car at PT. Nasmoco Majapahit of Semarang. The result of the multiple linier regression is Y = 3.8…
In this globalization era, which many kinds of product are produced to fulfil need of human lifestyles. And it causes competition between companies. Therefore, a company has to be more selective in determining product type and prepare strategy to be competitive in the business world. CV Kalika Intergraha Semarang is one of furniture companies in Semarang. In facing the international market co…
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