Penelitian ini bertujuan untuk meningkatkan sikap positif nasabah atas Produk Tabungan Batara di PT. Bank Tabungan Negara (Persero), Tbk. Kantor Cabang Pembantu Undip Tembalang Semarang . Data yang digunakan dalam penelitian ini adalah data primer yang dikumpulkan oleh sistem kuesioner. Populasi adalah semua nasabah Produk Tabungan Batara, sedangkan jumlah sampel adalah 100 nasabah Produk Tabu…
Penelitian ini dilakukan untuk mengetahui pengaruh kualitas layanan inti(tangible, reliability, responsiveness, assurance, emphaty) dan kualitas layanan peripheral terhadap kepuasan nasabah tabungan pada PT Bank Tabungan Negara (Persero), Tbk. Cabang Semarang. Populasi dalam penelitian ini adalah nasabah tabungan PT Bank Tabungan Negara(Persero), Tbk. Cabang Semarang.Teknik pengambilan sampel …
THE EFFECT OF ADVERTISING, SALES PROMOTION, PERSONAL SELLING, PUBLIC RELATION AND PUBLICATION TOWARDS THE EQUITY OF TOYOTA CAR BRAND AT NASMOCO DEALER SEMARANG The difficulty to win the hearts of consumers in automotive sector required companies to keep their creativity in innovating and developing the products and also in marketing their products. A good product needs to be supported with go…
Analisis Pengaruh Bauran Promosi Terhadap Keputusan Pembelian Rumah Permata Prima di PT PP Properti Proyek Permata Puri Semarang Bauran promosi merupakan senjata utama dalam menjual rumah akan tetapi belum pernah diadakan penelitian tentang bauran promosi tersebut. Oleh karena itu penelitian ini dilakukan untuk mengetahui pengaruh bauran promosi terhadap keputusan pembelian dan bauran promosi…
THE INFLUENCE OF BANKING SERVICE QUALITY DIMENSION ON CUSTOMER SATISFACTION AND ITS IMPACT ON CUSTOMER LOYALTY (Case Study at PT Bank Rakyat Indonesia (Persero) Tbk. Ungaran Branch Office, Jimbaran Unit) Today's, competition in business world is getting tougher. It is also perceived by business people in banking who are required to have a better quality of service so that it can satisfy and re…
THE INFLUENCES OF INTERPERSONAL COMMUNICATION ON EMPLOYEE MOTIVATIONATPT KERETA API INDONESIA (PERSERO) DAOP IV, STASIUN BESAR SEMARANG TAWANG. The purpose of this study was to determine the influence of interpersonal communication on employee motivation at PT. Kereta Api Indonesia (Persero) DAOP IV, Stasiun Besar Semarang Tawang and to determine how much themotivation influence.The methods o…
The Influence Of Discipline On The Working Performance Of Employees at PT Wijaya Karya (WIKA) Beton Sales Region IV Semarang Discipline is a important things on human resources management. Because, if the employees are discipline, the company can easily reach its goals. The objective of this final project report is to find out the influence of dicipline on the performance of employees at PT Wi…
The problem at Aryani Art was a decrease in export sales in 2014. It was indicated by the decrease in product purchasing of eceng gondok on Aryani Art. This study aims analyze the influence of advertising, sales promotion, mass media and personal selling on purchasing decisions of Aryani Art. In this study, researchers used the entire population of consumers of Aryani Art. The method used is p…
ANALYSIS OF THE INFLUENCE OF ABILITY AND WORK MOTIVATION TO EMPLOYEES’ PERFORMANCE AT PT PURINUSA EKAPERSADA SEMARANG The objective of this final project report is to find out the influence of ability and work motivation to employees’ performance at PT Purinusa Ekapersada Semarang. Questionnaries and literature studies were the instrument to collect data. Qustionnaries were distributed t…
IMPLEMENTATION OF PERFORMANCE MANAGEMENT ( IMS ) AT PERUM PERHUTANI DIVISI REGIONAL JAWA TENGAH The purposes of this study are to determine the Implementation of Performance Management which is applied at Perum Perhutani Central Java Regional Division and to explore and describe the constraints in the implementation of Performance Management. Method of collecting data in this study is intervie…
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