Dalam penelitian ini mengambil sampel 100 responden dengan metode Slovin dan purposive sampling. Analisis yang dipergunakan adalah analisis klaster. Dasar segmentasi masyarakat Klaten adalah demografi, psikografis dan perilaku. Dalam merumuskan strategi pemasaran yang didasarkan oleh segmen yang terbentuk, terlebih dahulu penulis melakukan analisis internal perusahaan. Perumusan strategi dilaku…
UD Enggal Jaya is a company producing food in Semarang with TOP’S trademark on any items of their products.. UD Enggal Jaya produces cookies and chips. The company produces daily to make stock and then sell them to wholesalers and retailers. Website marketing information can function as a media channel where it is not just for advertising purpose but it can also function as a mediu…
Dengan semakin pesatnya persaingan produk mie instan di Indonesia, sehingga perusahaan harus dapat menentukan strategi pemasaran yang tepat agar usahanya dapat bertahan dan memenangi persaingan. Tujuan penelitian ini adalah untuk mengetahui pengaruh harga, produk dan iklan terhadap keputusan pembelian mie instan Indomie. Penelitian ini merupakan penelitian yang berjenis deskriptif, yaitu pene…
This study about web design concerning marketing information system design for calligraphy arts product at CV Arindo Multi Tama Ungaran. Due to the existing direct marketing strategy. The purpose of this final profject is to build a company profile and online marketing information system through the website, and to facilitate customer or prospective customer to obtain product information eas…
The promotional strategy will always be needed in a company. The effectiveness of promotional strategy is important part for the survival of the company. The methods of collecting data are questionnaire, observation, interview and literature studies. This final report is written in analyze method by direct rating method. The questionnaires were distributed to 40 consumers who had consumed ma…
The Purposes of this research were to know the influence of marketing mix variables (product, price, place, promotion) toward purchasing decision of Toyota Yaris in Nasmoco Majapahit Company, and to find out the variable of marketing mix toward Toyota Yaris purchasing decision in Nasmoco Majapahit Company. The data were colected by interviews, observation and questionnaires. The tecnique of …
The primary purposes of this final project are to identify the influence of location, merchandise, pricing, promotion and advertising, shop atmosphere, and retail service to purchasing decision. The methods in collecting data were interview, distributing questionnaires to 100 consumer, and literature study. The result of t test from the analysis indicated that t count location=7.170, merchan…
PT. Tiniga Bali Tour is a travel company that serves local and abroad tourism trip according to potential consumers’ demand. The aims of this Final Project are to support the expansion of markets for the company that will increase the potential customer which is expected to attract current customers and to give the alternative media to expectant costumers where they can do a research and an o…
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