THE EFFECT OF ADVERTISING, SALES PROMOTION, PERSONAL SELLING, PUBLIC RELATION AND PUBLICATION TOWARDS THE EQUITY OF TOYOTA CAR BRAND AT NASMOCO DEALER SEMARANG The difficulty to win the hearts of consumers in automotive sector required companies to keep their creativity in innovating and developing the products and also in marketing their products. A good product needs to be supported with go…
The problem at Aryani Art was a decrease in export sales in 2014. It was indicated by the decrease in product purchasing of eceng gondok on Aryani Art. This study aims analyze the influence of advertising, sales promotion, mass media and personal selling on purchasing decisions of Aryani Art. In this study, researchers used the entire population of consumers of Aryani Art. The method used is p…
THE INFLUENCE OF PRODUCT QUALITY, PRICE AND ADVERTISING APPEAL ON THE WILLINGNESS TO BUY INDIHOME ( CASE STUDY IN SEMARANG ). Indihome is a new innovation product of Telkom so the company wants to know people’s willingness to buy Indihome. The objective of this final report was to find out the influence of product quality, price and advertising appeal on the willingness to buy indihome in Se…
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