Nowadays, the business world has evolved and moved forward. One of the determinants of business success is marketing. A companies need to have a promotion strategy to make a product known by the public and the company can sell in the market. Promotion strategy has been done by combining all four components of promotion, including advertising, direct sales, sales promotion, and publicity. The…
Development of web applications is rapidly increasing nowadays, since the advance of internet technology is helpful to the ease and speed of delivery, and receipt of information. Basically, companies have begun utilizing a web application in promotional activities to sell its products. The purpose of this final assignment is to design a web site of CV.Cemara’s business profile to support t…
Promotion for prepaid migration program is important to PT PLN (Persero) APJ Semarang. In this case customer service plays an important role in promoting activities. The role is to introduce, to sell, and to persuade the public to use prepaid migration program. This final project intended to figure out how effective Car Free Day event to promote the PLN prepaid, procedures applied by PT PLN (Pe…
Penelitian ini bertujuan untuk mengetahui pengaruh variabel Bauran Pemasaran (Product, Price, Place, Promotion) terhadap Keputusan Nasabah Menabung Pada Bank Syariah Mandiri Kantor Cabang Semarang. Populasi dalam penelitian ini adalah seluruh Nasabah aktif Tabungan BSM pada Bank Syariah Mandiri Kantor Cabang Semarang. Dan untuk sample dan responden yang digunakan dalam penelitian ini adalah 75 …
Berdasarkan Marketing Research Indonesia (MRI) yang menghadirkan “Bank Service Excellence Monitor (BSEM) 2011-2012”, BRI belum bisa menempati posisi pertama melainkan berada pada posisi kelima. Serta hasil survei ISMS, BRI hanya termasuk 10 bank terbaik berdasarkan dimensi responsiveness saja. Hal ini membuktikan bahwa BRI masih kalah bersaing dengan bank–bank lainnya seperti Mandir…
Penelitian ini bertujuan untuk mengetahui reaksi pasar yang ditimbulkan oleh pengumuman dividen sebelum dan setelah ex-dividend date. Rumusan masalah dalam penelitian ini adalah apakah terdapat perbedaan return saham yang ditimbulkan oleh pengumuman dividen baik naik maupun turun pada saat sebelum dan setelah ex-dividend date dan apakah pengumuman dividen tersebut berpengaruh positif terhadap r…
The business world today has evolved situation a more complex, more competitive, fastmoving and increasingly unpredictable situation. Domestic consumption of goods and services a variety of perceived needs grow. This is in line with the cultural influence of industrial progress in trade and international marketing activities, which can also be felt in Indonesia. The higher level of competition,…
PT. Television Semarang Indonesia as the first local television company in Semarang is moved to innovate for promotion process. Relating to the products of this company which have a variety of events and advertising programs E-commerce as one of the media provides a lot of convenience both the company and potential customers. The purposes of this final project a…
Regional sales office in Central Java PT Sinar Sosro is a company engaged in the field of bottled drinking water in indonesia and in the world. PT Sinar Sosro has a philosophy that goodwill towards consumers and the environment. good intentions are described to be concerned about the quality, care for the safety, care for the health and environmentally friendly. The primary purpose of the f…
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