This study was conducted to determine how much consumer interest of lubricants Fastron Series PT PERTAMINA (Persero). Assessment was done to find out so that consumer interest in buying and using PT PERTAMINA lubricant products are had international competitiveness. A consumer in the purchase of lubricant is always considering product quality, perceived price, and attractive promotions.…
The decreasing of sales number caused by the low number of purchasing. The company should apply price perception and integrated marketing communication increase the number of sales. This research aims to determine influence of perception of price and integrated marketing communications on purchasing decisions of Speedy at the PT Telekomunikasi Indonesia Tbk division regional IV Jateng & DIY. Th…
The purposes of this research was to find out influences of price perception (X1), brand (X2), packaging (X3) on interest buying consumer (Y) of Aguaria product. The analysis methods used were multiple regresion analysis and coefficient determination. Before analyzing the data had been tested using validity and reliability test and also hypothesis test. This research used 100 respondent wit…
The purpose of this study was to analyze the influence of brand awareness, brand association, perceive quality, and brand loyality to purchase decision to blackberry mobile phone. The data were collected by questionnaire and interview. The method used in this study was regression analysis. The result of this study of regression analysis was Y = -1,507 + 0,062 X1 + 0,867 X2 + 0,147 X3 + 0,064 X4…
Payment online system is one of the company’s strategy to give facilities customers in a payment or acquittance. The purposes of the study are how much the influence of dimensions service quality which variables consist of tangible, reliability, responsiveness, assurance, and emphaty to the user satisfaction Adira Finance of Semarang that visited and used the payment online system on PT. P…
Brand awareness affects customer’s confidence in the customer's decision to use savings by reducing the level of perceived risk on a brand that was decided to be purchased or used. As we know, there are a brand equity, brand equity consists of brand awareness, brand association, brand quality, brand loyalty. A company needs to know how big the influence on purchasing decisions equity brand. T…
PT. Telkom, Tbk is One State Agency that specializes in telecommunications services. It provides facilities and services Telecommunications services and information to the general public throughout Indonesia. The purposes of this final project are to determine the influence of product and service quality on customer loyalty in customers speedy Pati area. The samplin…
This research discuses about corporate image. The purpose of this research is to analyze how product (X1), social responsibility (X2), communication (X3), and environment (X4) can determine in creating corporate image in PT Jasa Raharja (Persero). The collecting data methods that are used are observation, interview, questionnaires and literature study. Beside, the analysis methods that …
The purposes of research are to find out the level of customer satisfaction of the service provided by complaint section at PDAM Tirta Moedal Semarang City of South Branch and to find out the quality of complaint serve with the Cartesians Diagram. The methods in collecting data were interview, literature study and distributing questionnaire to 87 customers complaint section at PDAM Tirta Moedal…
The perception of retailers is very important for a company because the company could not develop without implementation of marketing strategy. PT Telekomunikasi Indonesia Division Regional IV Central Java and DIY applies marketing strategy which is named Store Account Management’s program. The purpose of the study is to identify how perception of retailers on the implementation of Store Acco…
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