Penelitian ini bertujuan untuk menganalisis signifikansi pengaruh dimensi customer relationship marketing yang terdiri dari variabel-variabel trust, communication, commitment, dan conflict handling terhadap customer retention pada PT Bank Muamalat Indonesia Cabang Semarang baik secara simultan maupun parsial. Populasi dalam penelitian ini adalah seluruh nasabah tabungan pada PT Bank Muama…
Penelitian ini bertujuan untuk menganalisis signifikansi pengaruh variabel communication, differentiation, personalization, dan belonging terhadap customer retention orientation dan dampaknya pada relationship outcome dari nasabah PT Bank BRISyariah Kantor Cabang Pembantu Ungaran. Penelitian ini termasuk penelitian terapan kausalitas. Metode pengumpulan data menggunakan kuesioner, wawancara, d…
Penelitian ini bertujuan untuk menganalisis pengaruh kualitas layanan, kualitas produk, kerelasian nasabah, dan corporate social responsibility (CSR) terhadap citra bank syariah pada PT Bank Muamalat Indonesia Kantor Cabang Semarang. Data yang digunakan adalah data primer yang dikumpulkan menggunakan kuesioner. Populasinya adalah seluruh nasabah PT Bank Muamalat Indonesia Kantor Cabang Semaran…
This research is aimed to know the influence of firm, relationships, marketing strategy, environment on export performance in the city of Pekalongan batik industry. The methods of data collection are interview and questionnair completion. The sample of this research were 30 respondents and analytical method used were the validity test, reliability test, multiple linear regression method,class…
THE EFFECT OF ADVERTISING, SALES PROMOTION, PERSONAL SELLING, PUBLIC RELATION AND PUBLICATION TOWARDS THE EQUITY OF TOYOTA CAR BRAND AT NASMOCO DEALER SEMARANG The difficulty to win the hearts of consumers in automotive sector required companies to keep their creativity in innovating and developing the products and also in marketing their products. A good product needs to be supported with go…
ANALYSIS OF FACTORS THAT SHAPE WITH CUSTOMERS OF THE ASSOCIATION BETWEEN PT. INDONESIA COMNETS PLUS Semarang (SEMARANG CITY CASE STUDIES) PT INDONESIA COMNETS PLUS (ICON +) focuses on providing networking, services, and telecommunications content, specifically to support the technology and information systems to PT PLN (Persero) and the public since October 3, 2000,. The purpose of this final …
Public perception of the program assisted by the Corporate Social Responsibility (CSR) program of PT PLN (Persero) Distribution In Central Java & Yogyakarta in Semarang Regency Area. Public perception is very important for company because the company could not develop without the support of surrounding communities. PT PLN (Persero) Distribution In Central Java & Yogyakarta concerned with the …
Dalam rangka menyelenggarakan rumah tangga sendiri, pemerintah daerah memerlukan dana yang tidak sedikit. Oleh karena itu, pemerintah daerah harus mengoptimalkan sumber-sumber penerimaan daerah dalam era otonomi dan desentralisasi fiskal. Pendapatan daerah merupakan salah satu indikator yang penentu derajat kemendirian suatu daerah dimana salah satu komponen yang memiliki pengaruh terhadap peni…
Corporate image is a built character to get the impression of the public, both internal as well as external public. For internal public, the corporate image is creating to obtain a good perception of the company to get a goodwill and trust from the society. A Research was conducted to describe the role used by public relations PT Pertamina ( Persero ) Central Java and DIY Region. The final…
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