THE INFLUENCE OF BRAND IMAGE AND PRODUCT QUALITY TOWARD THE PURCHASE INTENTION OF LIVRON B.PLEX CONSUMERS AT THE SEMARANG BRANCH OFFICE OF PT. PHAPROS, Tbk (A Case Study on the Product’s Consumers in West Semarang) The enhancement of peoples’ awareness on health makes several pharmacy companies compete to create their own brand new products to fulfill consumers’ needs on health problems.…
ANALYSIS THE EFFECT OF BRAND IMAGE AND PROMOTION ON PURCHASING DECISION OF ASTINA SYRUP PUTRA PERKASA IN TEMANGGUNG CENTRAL JAVA The purposes of this research was to find out the effect of brand image and promotion on purchasing decision of sirup astina putra perkasa in Temanggung Central Java. The independent variable used in this research was the brand image and promotion,whereas the depe…