Penelitian ini bertujuan untuk menganalisis signifikansi pengaruh dimensi customer relationship marketing yang terdiri dari variabel-variabel trust, communication, commitment, dan conflict handling terhadap customer retention pada PT Bank Muamalat Indonesia Cabang Semarang baik secara simultan maupun parsial. Populasi dalam penelitian ini adalah seluruh nasabah tabungan pada PT Bank Muama…
PT. Arpeni Pratama Ocean Line Tbk is a public company founded in Jakarta on October 4, 1975 which is engaged in transportation, opened a branch office in Semarang in 2004. To achieve the mission of the company is becoming the leading shipping company in Indonesia, the company needs to pay attention on customer loyalty. However, in the year 2010-2014 the number of customers decreased. The purp…