Catering service becomes a necessity for some people who have a celebration for their important events that presents many people. Catering provides food, decor, equipment, and service to customers who have a celebration. One of the catering in Semarang is Kirana Catering, which was founded in 2005. Kirana Catering as one of new product service tries to become more popular and recommended. …
The purpose of this study was to analyze the influence of promotion and quality product on purchasing decision on products Indihome Telkom Indonesian in Semarang city. The population in this research is the consumer Indihome in Semarang city. The sample is taken from 100 respondents with the Non-Probability Sampling. The analysis of this research uses validities and reliabilities test, Multipl…
THE EFFECT OF ADVERTISING, SALES PROMOTION, PERSONAL SELLING, PUBLIC RELATION AND PUBLICATION TOWARDS THE EQUITY OF TOYOTA CAR BRAND AT NASMOCO DEALER SEMARANG The difficulty to win the hearts of consumers in automotive sector required companies to keep their creativity in innovating and developing the products and also in marketing their products. A good product needs to be supported with go…
The Influence Of Promotion And Product Toward Brand Awareness In The Product Of Telkom Indihome In Semarang PT .Telkom Indonesia released a new product called indihome .Telkom indihome is the newest product that uses optical fiber internet service with tv or ip service usee tv ,Indihome is triple play service. The objective of this final project is to determine the influence of promotion an…
The problem at Aryani Art was a decrease in export sales in 2014. It was indicated by the decrease in product purchasing of eceng gondok on Aryani Art. This study aims analyze the influence of advertising, sales promotion, mass media and personal selling on purchasing decisions of Aryani Art. In this study, researchers used the entire population of consumers of Aryani Art. The method used is p…
ANALYSIS THE EFFECT OF BRAND IMAGE AND PROMOTION ON PURCHASING DECISION OF ASTINA SYRUP PUTRA PERKASA IN TEMANGGUNG CENTRAL JAVA The purposes of this research was to find out the effect of brand image and promotion on purchasing decision of sirup astina putra perkasa in Temanggung Central Java. The independent variable used in this research was the brand image and promotion,whereas the depe…
ANALYSIS OF THE INFLUENCE OF MARKETING MIX (PRODUCT, PROMOTION, PRICE, AND PLACE) TO CUSTOMERS PURCHASING DECISION RETIREMENT SAVINGS INSURANCE PRODUCT OF PT ASURANSI JIWASRAYA (PERSERO) AREA WEST SEMARANG. Retirement saving product insurance is a product that guarantees the payment of the value of retirement saving in the amount of cash at the end the period insurance. The company should be c…
Title: Marketing Strategiesfor Increasing The Volume of Selling at PT Wijaya Karya Beton Sales region IV Semarang PT Wijaya Karya Beton Sales Region IV Semarang is one of the companies engaged in the production of precast concrete industry. To deal with increasingly fierce competition, the company must do a proper marketing strategy to increase sales volume. The purpose of writing this final p…
Tujuan penelitian ini yaitu tujuan untuk mengetahui bagaimana bauran promosi yang diterapkandan menganalisa sejauh mana tingkat keberhasilan bauran promosi tabungan BRITAMA yang diterapkan oleh Bank Rakyat Indonesia. Variable penelitian ini meliputi empat dimensi bauran promosi, yaitu periklanan, penjualan pribadi, promosi penjualan dan hubungan masyarakat. Teknik pengumpulan da…
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