Penelitian ini bertujuan untuk menganalisis signifikansi pengaruh kualitas layanan, lokasi dan promosi terhadap persepsi nasabah pada PT Bank Muamalat Kantor Cabang Semarang. Data yang digunakan dalam penelitian ini adalah data primer yang dikumpulkan menggunakan kuesioner. Sampel yang diambil berjumlah 75 responden dan populasinya adalah seluruh nasabah tabungan PT Bank Muamalat Indonesia Kan…
This study entitled “The Influence of The Marketing Mix on The Export Sales Volumes of Textile Product at PT. Primatexco Indonesia”, aimed to analyze the influence of the marketing mix on the export sales volumes. This study used secondary data taken from PT. Primatexco Indonesia, per month in 2004 through 2014. The analysis method that is used in this research is using normality test, cla…
Catering service becomes a necessity for some people who have a celebration for their important events that presents many people. Catering provides food, decor, equipment, and service to customers who have a celebration. One of the catering in Semarang is Kirana Catering, which was founded in 2005. Kirana Catering as one of new product service tries to become more popular and recommended. …
The purpose of this study was to analyze the influence of promotion and quality product on purchasing decision on products Indihome Telkom Indonesian in Semarang city. The population in this research is the consumer Indihome in Semarang city. The sample is taken from 100 respondents with the Non-Probability Sampling. The analysis of this research uses validities and reliabilities test, Multipl…
Teknologi dalam bidang monitoring telah banyak diterapkan. Salah satu sistem monitoring yang diterapkan menggunakan IP camera dan melakukan recording menggunakan fitur motion detection. Dalam tugas akhir ini sistem monitoring menggunakan fitur dari Ivideon, sistem dapat melakukan recording video dalam waktu yang ditentukan dan proses recording selanjutnya dilakukan menggunakan fitur motion dete…
THE EFFECT OF ADVERTISING, SALES PROMOTION, PERSONAL SELLING, PUBLIC RELATION AND PUBLICATION TOWARDS THE EQUITY OF TOYOTA CAR BRAND AT NASMOCO DEALER SEMARANG The difficulty to win the hearts of consumers in automotive sector required companies to keep their creativity in innovating and developing the products and also in marketing their products. A good product needs to be supported with go…
The Influence Of Promotion And Product Toward Brand Awareness In The Product Of Telkom Indihome In Semarang PT .Telkom Indonesia released a new product called indihome .Telkom indihome is the newest product that uses optical fiber internet service with tv or ip service usee tv ,Indihome is triple play service. The objective of this final project is to determine the influence of promotion an…
Kemajuan tingkat peradaban manusia yang tidak diimbangi dengan pemerataan tingkat ekonomi menyebabkan tingkat kejahatan makin marak, terutama pencurian peralatan perusahaan, termasuk yang terjadi di Perusahaan Phapros Semarang. Kemajuan teknologi di bidang komputerisasi dapat dimanfaatkan untuk memonitor keamanan di lingkungan perusahaan. Untuk itu sebagai langkah pencegahan diperlukan sistem k…
The problem at Aryani Art was a decrease in export sales in 2014. It was indicated by the decrease in product purchasing of eceng gondok on Aryani Art. This study aims analyze the influence of advertising, sales promotion, mass media and personal selling on purchasing decisions of Aryani Art. In this study, researchers used the entire population of consumers of Aryani Art. The method used is p…
ANALYSIS THE EFFECT OF BRAND IMAGE AND PROMOTION ON PURCHASING DECISION OF ASTINA SYRUP PUTRA PERKASA IN TEMANGGUNG CENTRAL JAVA The purposes of this research was to find out the effect of brand image and promotion on purchasing decision of sirup astina putra perkasa in Temanggung Central Java. The independent variable used in this research was the brand image and promotion,whereas the depe…
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